
Starts: Monday 5th January
Duration: 14 days
One-off cost: £29
This isn't a crash diet. It's not about cutting out carbs, tracking every calorie, or surviving on willpower until you inevitably crack.
It's a two-week reset designed to help you:
✅ Stop the chaos and feel in control around food again
✅ Prove to yourself that you can actually follow through on something
✅ Feel like yourself again - not a stressed, guilty, exhausted version of yourself
Yes, you'll probably lose weight. Yes, your energy will go up. But most importantly - you'll finish these two weeks with evidence that you can do hard things without burning out, and that this time really can be different.
THIS IS FOR YOU IF:
👉 You woke up on Boxing Day feeling rough and immediately started googling diets
👉 You've tried Slimming World, Weight Watchers, keto, fasting - and nothing's stuck
👉 You want to feel in control around food without it taking over your life
DURING THE RESET, YOU'LL:
✅ Break the cycle of restricting → bingeing → starting again Monday
✅ Feel in control around food without counting every calorie
✅ Learn how to eat in a way that fits your actual life
✅ Get daily support from expert coaches who actually get it
Whether your goal is to feel lighter, get your head straight, or just stop thinking about food 24/7 - this is where it starts.
"Alright Phoebe - this isn't the only January challenge I've seen. What makes this one different from all the others?"
Fair question. There's a lot of "new year, new you" stuff flying around right now, and I get why you might be skeptical.
Here's the honest answer: I'm not promising you'll hit your goal weight in 14 days. That's not what this is.
What I am promising is that in two weeks of working together, you'll:
→ Understand why you haven't been able to stick with things before — and what to do differently
→ Have a system that works on your worst days, not just your best
→ Feel genuinely supported instead of left alone to figure it out
→ Finish the two weeks actually wanting to keep going — not burned out and ready to quit
If you can show up, check in, and follow through in the way that works for you trust that we'll help you get results that last longer than just two weeks.
“I’m not in the UK — can I still join?”
Absolutely. We have women joining from all over the world.
Everything is hosted online, and the group support is written-based — so time zones don’t matter.
Coaching calls are recorded and will be uploaded to a private podcast thread so you can listen back even if you can’t attend live.
“I’m menopausal/perimenopausal — will this work for me?”
Yes - in fact, the majority of our clients are.
You’ll learn how to manage cravings, avoid energy crashes and build strength without having to obsess over food or train like an athlete.
We focus on building better habits, improving energy, and fuelling your body properly so you feel in control again.
“How much weight will I lose?”
Weight loss will happen…but this reset isn’t about dropping as much as possible in 14 days.
It’s about helping you get out of the “start again Monday” cycle and back into a rhythm that works. You’ll finish feeling lighter, more in control and actually excited to keep going.
“Do I have to track calories?”
Nope. We don’t use calorie counting during the reset.
Instead, we teach you how to build satisfying meals using a simple framework.
You’ll learn how to fuel your body for fat loss and energy without needing MyFitnessPal or weighing every bite.
“What if I fall off track?”
Honestly, we expect a wobble or two.
That’s why you get daily support from expert coaches and a community of women doing it alongside you. This isn’t about being perfect, it’s about learning how to keep going, even when life gets messy.
“How much personalised support is there?”
This is a group-based programme - but we coach you every day.
Each day, you’ll have access to a coaching thread inside the group where we post a prompt and you’ll be invited to comment (anonymously if you'd prefer). You’ll get direct feedback, encouragement and support from our coaching team tailored to your needs.
We also run four live coaching calls, and you’ll have the chance to submit your questions in advance (anonymously if you like).
Most of the time, our chat box is buzzing and we coach your challenges in real time.
If you're craving more 1:1 support, there’ll be the option to upgrade.
We're offering 20 private coaching spots for women who want a personalised strategy session with me during the reset. These always go fast and numbers are capped (because we don’t have capacity for more), so it’ll be first come, first served once doors open.
WHAT WILL THIS ACTUALLY DO FOR YOU?
This isn’t about information overload....it’s about giving you exactly what you need to stop starting over and actually follow through.
Here’s how the January Reset Challenge will help you take action and get results:
✅ Daily Accountability Thread In Private Community
— Because knowing what to do isn’t the problem - doing it is. That’s why you’ll have expert eyes on you every day to keep you focused, troubleshoot wobbles, and make sure you follow through.
✅ 4 x Live Coaching Calls
— Join Phoebe and the team live for deep-dive coaching on what’s actually holding you back - emotional eating, self-sabotage, overwhelm… you’ll get support and the tools to move past it.
✅ The Meal Planning Framework + Recipe Pack
— You’ll lose weight without tracking calories, second guessing meals or eating chicken and rice for the fourth night in a row. We’ll show you how to build satisfying, fat-loss-friendly meals - your way.
✅ The 14-Day Habit Tracker
— Keeps you anchored in simple, proven habits that promote fat loss, boost energy and build confidence - without needing to be perfect. Because consistency, not perfection, is what gets results.
✅ The Consistency Blueprint
— For the days when motivation vanishes, life gets busy, or you want to say “sod it” - this shows you exactly how to keep going. You’ll finally break the cycle of starting strong and fizzling out.
All of this for just £29 / $38 (USD)
No subscription...just a one-off payment for two weeks of support.
Join us today and you’ll get instant access to the private community, where you’ll be welcomed in with open arms and guided step-by-step toward feeling lighter, clearer and more in control — before the week is out.
You’ll know exactly what to focus on, you’ll stop second-guessing every meal, and you’ll finally feel like… this time is different.
We start Monday the 5th and by the end of Day 1, you’ll already feel better than you do right now.